The most common mistake when designing a website with SEO in mind are problems with the way keywords are dealt with. How many times have we all seen websites where the keywords are dropped in every other phrase it seems? Don’t make this error. Search engine algorithems are not impressed with an unbelievably high keyword density.
In fact, they may ban your site from their search results for using such a tactic. Instead, sprinkle your keywords liberally throughout the text as you would in normal conversation. Keep the reader in mind. Not just search engine results. Not using keywords in specific places is often another stumbling block. Places where you will always want to use your keywords are your title and meta title tags. These are the most important parts areas of your site with regard to search engine bots. Don’t sell yourself short by not turning them to your advantage.
If you are stuffing so many keywords in your content that it becomes unnatural to the reader, do yourself a favor and revise your content so it flows naturally. Find that happy medium and you will see your hard work pay off in the results!
