We are constantly asked by many website owners what they can do to self-promote their website or products. I could talk for days on different promotion tactics but today I am going to talk about 1 marketing strategy and that is Press Releases. There are 6 steps we follow religiously in our offices to ensure our press releases succeed at our objective.
6 Steps to a successful press release are:
Step 1: Be Professional. Use how, what, why, where, when and who.
Step 2: Tell a story. Press releases that tell a story of fat to thin, poor to wealthy, overweight to healthy, are all things that readers can relate to and like. Try to fit in a story in your press release if possible.
Step 3: Don’t be promotional. No one wants to read an online sales pitch. Think of your press release as an informational article about your product or company. Write it as if you were an outsider.
Step 4: Don’t be boring. Although I told you to be professional, you still do not want to be overly dry. You want to have balance between professional and using some humor or emotional words that incite feelings where appropriate.
Step 5: Call to action! You must call your reader to action or its all for nothing. Whether you want to generate leads, make direct sales, or send them to a demo page this is by far the most important aspect of a press release. If you forget to do this, then the rest is pointless. Your press release should have a purpose, which hopefully is to generate more business for you, so you have to tell your readers to act or they will procrastinate or not act at all.
Step 6: Ok, the biggest question I probably receive from people is:
“Where do I submit my press release?”
There are many places you can submit your press release but I am going to personally recommend a few I have experience with, both paid and free.
Here are 2 extremely good paid options that will give you the best exposure:
And here are some of the best free places to submit your press releases:
Now, please feel free to also do some offline marketing to promote your press release. Printed newspapers are still read by many believe it or not. Send your press release to newspaper editors and magazine editors, you never know where your article could be published.